CLIENT: SEMP TCL
PACKING
Challenge:
Semp TCL, a pioneer electronics brand in Brazil, entered the market with a new product: waterproof speakers.
For this, it requested four different types of packaging for their respective boxes, two of which with a special format. The theme set for the packaging concept was "an underwater party".
Strategy & Creation:
Starting from the proposed concept, we sought to explore the main feature of the product: being waterproof. Both in its layout and in its format, through the creation of an opening to highlight the product. Differentiated and unusual, the wave format was worked on. For the BS30B product, as it is more premium, a more elegant package was developed, working the silver color together with the brand colors.
Result:
The SEMP TCL packaging stood out on the shelf, not only for its distinctive design, but also for being able to show the product inside the box in a surprising and elegant way.
