CLIENT: SAIA DO CASULO
VISUAL IDENTITY
Challenge:
Saia do Casulo is a marketing advisory company and needed a visual identity to launch itself in the market, conveying its main pillars: innovation, trust and joy.
Strategy & Creation:
From the concepts, we developed a symbol that represented the brand. The figure suggests expansion through its forms, in which the elements convey that they are coming out of each other, resembling a seed about to germinate. In addition, the figure also looks like a bird, which translates freedom, confidence and joy.
Result:
The development of Casulo's brand identity brought its strategic look together with the look it wanted to show to its customers. In this way, it can be launched in the market by passing on its main characteristics and purpose.
