CLIENT: HLB
PACKING
Challenge:
In the market for over 30 years, HLB Specialties distributes products from Latin America to the American and European markets. After establishing itself in the papaya market, it began distributing exotic fruits.
Strategy & Creation:
We put all our research on the region of origin of the product – Colombia. We researched graphic elements, such as the woman's figure and her colorful skirt, and used the characteristic colors of the country's flag. The idea was to convey the culture and joy of the Colombian people. On the back of the package we tell a little about the fruit itself, its qualities and its origin, still quite unknown in the European and American markets.
Result:
To bring more than just a package of tropical fruits to the foreign market, but to add Colombian culture to the presentation of the product.
