CLIENT: ORIGENS DO SABOR
PACKING
Challenge:
Origens do Sabor, a brand that works with seasoning blends, requested the creation of a Tag and postcard to come inside a gift kit box, destined for a multinational company.
The communication should explore the Brazilianness, since the seasoning blend it was called Brasileirinho, referring to Bahian cuisine.
Strategy & Creation:
Having Brazil as a graphic universe to be explored, more specifically Bahia, we seek to reveal the joy and exuberance of local colors. To do so, we work with intense colors and flowery prints perceived in the turbans worn by Bahian women.
Result:
The result was to bring, in addition to the surprise element of the kit with the spices, a visual communication with the face of Brazil, that added even more value to the products that were inside the kit.
