CLIENT: HLB
PACKING
Challenge:
Large distributor of tropical fruits for the United States and Europe, the company HLB opened up to the new demand and movement of organic foods and asked us to create the visual identity and packaging for its own organic papaya brand.
As profit margins for organic production are very low, the challenge was to create an attractive box with only three colors.
Furthermore, the box had to serve different producers in different regions of the world – Brazil, Mexico and Guatemala.
Strategy & Creation:
Based on the client's institutional logo, a signature was developed for the organic line, exploring shades of green and with a tagline in cursive font. A background was created with the stylized design of a papaya leaf and an illustration of the fruit, highlighted on the front of the package.
Result:
The product gained volume in a large supermarket chain in the United States and generated experimentation in the public that consumes organic products.
