CLIENT: HLB
PACKING
Challenge
HLB Specialties is a major distributor of tropical fruits, based in the United States and Europe. The lychee is considered an exotic fruit for this public, for which a transport box was requested and also labels to stick on the individual packages.
Strategy and Creation
We brought a contrasting and cheerful layout on the box and label to appeal to both sellers and distributors, as well as the end consumer. Furthermore, as the lychee is a fruit that is still unknown to this American and European public, it was necessary to place an infographic on how to consume the fruit on the label.
Result
The attractive visual communication aroused interest in trying the new fruit.
