CLIENT: ITS RIO E BRAZILLAB
VISUAL IDENTITY
Challenge:
GovTech, an event organized by ITS Rio and BrazilLab, has as its theme innovation and technology aimed at the public sector, lasting two days. Its objective is to bring together global names and leaders every two years, in order to present tools and practical uses of technology, with a positive impact on public management. Our role was the entire development of the event's Visual Identity, as well as the creation of digital and printed graphic materials.
Strategy & Creation:
To represent the importance and dimension of the event, we developed the logo as a symbol composed of lines that repeat and rotate. With this, they create movement and symbolize growth and evolution. These concepts, as well as the theme of the event (technology), are accentuated by the light formed in the gradient of its shapes and colors.
Result:
The created identity gave life and dynamism to GovTech, maximizing the meaning of its purpose also in the visual. The event today has personalized characteristics that represent it and create the exclusivity of the elements that differentiate it.
