CLIENT: GOL DE LETRA
IDENTIDADE VISUAL E MATERIAIS DE APOIO
Challenge
Fundação Gol de Letra aims to promote the education of children, adolescents and young people through sport, culture and training for work.
The foundation relied on the BST team to create the visual identity of its Real Social campaign. The campaign consists of a partnership between the foundation and restaurants to raise funds to contribute to the maintenance and development of social projects carried out by Fundação Gol de Letra. This partnership takes place through an optional additional payment for the client of one real on the value of the account that will be directed to the foundation.
Strategy and Creation
The team developed the campaign's signature seal in two languages: one with bright and cheerful colors (color line) and the other with more sober and elegant colors (clean line) in order to meet different restaurant profiles.
Result
From a strong publicity of the campaign, an awareness and knowledge of the Gol de Letra Foundation was generated in the public of the partner restaurants.
