CLIENT: E-SIGN
VISUAL IDENTITY
Challenge:
E-Sign is a national company that was born from the desire to facilitate and transform the handling of documents in notary offices. From a process that is characterized by being time-consuming and bureaucratic, to something simple, safe and practical through technology.
Strategy & Creation:
The company seeks to provide convenience for people: obtaining documents quickly and safely, without having to go to physical locations. Thus, the Visual Identity and Branding of the brand were developed with a focus on technology. The logo needed to show the evolution of the notary service. With these characteristics in mind, it refers to the paper document holders used in notary offices, but illustrated as a symbol of the digital environment.
The green color was chosen to convey the idea of freedom, related to the practicality proposed by the brand, and the luminous green alludes to digital, referring to the brightness of the screens.
Illustrations were also developed to compose the project and all the planning of social networks was done. The main product of the brand is the application - having the partnership of AVA for its development. Where we did the artistic direction of the platform and the website.
Result:
In this way, a brand full of meaning was created that objectively reflects its purpose as a company. As well as technological thinking to modernize and evolve services used throughout society.
