CLIENT: DAGV - DIRETÓRIO ACADÊMICO GETÚLIO VARGAS
VISUAL IDENTITY
Challenge:
The academic directory of Faculdade Getúlio Vargas (FGV), DAGV, needed to modernize its visual identity to convey the seriousness and commitment of students, thus reflecting the organization's positioning. Since it was composed of students from the institution, it was often mistakenly associated with the idea of disengagement. However, DAGV plays a very serious and fundamental role in the association between students and faculty.
Strategy & Creation:
The icons that represent the college's courses were all redesigned, resized and repositioned in a looser way, giving greater visual lightness and creating more personality for the identity.
The color palette was redefined, keeping the gold - but in a more sober tone - and bringing the color black. In this way, elegance and seriousness were conferred to the brand.
Result:
An academic brand was created that represents the commitment and qualification of students within the Getúlio Vargas institution.
