CLIENT: CALIMAN
PACKING
Challenge:
Caliman, one of the largest papaya producers and exporters in the world, felt the need to differentiate itself in the American market. The objective with the project was, therefore, to bring something more to this market than simply communicating yet another tasty Brazilian fruit. They needed to add value to the product.
Strategy & Creation:
Three strapping layouts were created to wrap around the clamshell that housed four papaya units. Each one brought a scenario with a Brazilian tourist spot. In addition, on the back of each creation, we tell the story of the place shown on the front and also bring recipes with suggestions for using the product.
Result:
The illustrations and photos of tourist spots in Brazil generated curiosity and papaya started to be presented from a communication that brought culture to the brand.
